Whether you wish to create your
first website or revamp an existing site,
Tropicali Design Studio can do the job! We are
specialists at designing user-friendly websites
with intuitive navigation so the visitor's
focus will stay on your content, your business,
and your purpose for being on the Internet.
For a functional website with clean, stylish
lines, contact Tropicali today! See websites we've designed here!
Graphic Design
Graphics help break up the content
on a website making it easier for the visitor
to navigate and find information. Professionally
designed buttons, backgrounds and design elements
create a dramatic presentation for your content.
WordPress Customization
WordPress is a popular blogging platform that allows you to update your own site without having to purchase new software or learn new skills. The home pages feature posts and updates by you to keep your website content fresh. The website also will allow numerous pages and sub-pages filled with information and pictures that you can add yourself! We design the custom look and feel of your WordPress site including- Custom header graphic, fonts and colors to match your logo, pages based on your needs including the dynamic home page. We also offer Visitor tracking reports and Favicons to bring it altogether into a useful and memorable user experience for your visitors and customers. Once completed, we also provide tutorials by telephone or at your location to show you how to make your own updates and add new pages to keep your website current.
The cornerstone of any outstanding website
is the logo. We can take your already-great
logo and give it that little extra zing for
the Internet. If you don't have a logo, tell
us your idea and we will create it for you. We are experts at creating a
digital interpretation of your vision. See
samples of logos we've designed here!
Corporate Identity & Branding
Essential to any successful business is your customer's ability to recognize and use your business and its services. This requires creating a pattern of recognition using imagery, colors, and use of text to 'brand' the positive business experience into the memory of your customers for easy future recognition and repeat business. Corporate identity & branding includes the logo, a matching website, business cards, banner ads, online promotionals and related marketing materials. Ask us about your business identity needs and see what we can do for you.
Business Cards & Postcards
Our ability to produce business cards to match your website really has a positive experience in customer recognition and repeat business. We can design a card to represent you and your business for that professional touch. We recommend www.overnightprints.com for their speedy delivery, unbeatable prices and vibrant full color business cards. Get rounded edges
for free and cool UV gloss coating for just
a few bucks more. We can make your design
and send it to you for you to upload when
you order your cards or we will be happy to handle the technical side and have them ordered and shipped directly to you.
Search Engine Optimization or SEO is a constantly changing, very dynamic aspect of website design. We know the legitimate, correct way to get your site listed with the search engines. There are no short-cuts or quick fixes. It takes time, but you can boost your search engine ranking by being linked to by other, reputable websites.
Part of our SEO program involves listing your website on our portfolio. Sure, we want to brag about your beautiful new website, but more importantly we want to give you the advantage of two high-quality links. Because www.tropicali.com has been live on the Internet for ten years, our site is heavily indexed by all the search engines. A high-quality link counts more in the search engine algorithm. We give you an image, two links and most important, a description. Many clients tell us they get their first hits through our portfolio. One client in California made his first sale to a customer in Georgia who found him through the Tropicali website!
Stat Counters
We always provide our web design clients with a stat counter. This service is provided free by www.statcounter.com. We'll set you up to receive a weekly summary report by email. You will soon become fascinated learning about the stats - where does the visitor live, what browser are they using, what keywords did they use to find you ... ?
Consulting
Oftentimes people have
websites that don't please them, but they
are unable to put their finger on exactly
what it is that is causing their dissatisfaction.
We can review your site and offer suggestions
for improvement. Armed with our evaluation,
you are better able to speak to your own design
team about changes and amendments.
Tropicali clients feel comfortable
asking us for advice and guidance because
we are knowledgeable and friendly.
Instruction
Some clients have a very strong desire to maintain their own websites. To that end, we can provide personal instruction for local clients who wish to purchase Dreamweaver, the web design software we use. We also have done telephone tutorials with clients who have purchased Dreamweaver. If you choose to purchase Adobe Dreamweaver, be aware that it's not a cheap program!
There are other website editing programs such as Microsoft FrontPage which claim to be easy to use. However, since we have no experience with FrontPage, we cannot provide assistance for clients wishing to use that program.
An alternative is to use a hosting company that offers a free web-based editing program so you can update your site with their user interface. One such company is www.bravenet.com. Bravenet also offers lots of free tools such as calendars, password protected pages and online email forms which the website owner can manage themselves. We can set up your tools and give you email or telephone instruction, if necessary.
Of the clients who have tried to maintain their own sites, many never got it, or quickly forgot how to use it. But a handful have managed to hang in there! If you have excellent computer skills, particularly in Word and Excel, you are a good candidate for learning Dreamweaver.
Another consideration are graphics. That requires a different program. We use Adobe Photoshop. Photoshop is a fabulous graphic editing program but is not easy to master.
Whichever way you choose to go, please bear in mind you will need to commit to learning how to use the new software. If you are very impatient or not an accomplished computer user, the learning curve may overwhelm you!
Research & Copywriting
The Internet can be like a disheveled
library with written material of all types
piled up in stacks with no card catalog, Dewey
Decimal System or librarians to assist you
in your search for information or writing.
With over ten years research experience, we
can save you time and frustration by doing
your research for you.
We are also adept at writing
content, whether it's several pages or a tagline.
We have the academic background and marketing
experience to give your site compelling copy.
Designer Credit & Guarantee
Your website will include a small, modest and inconspicuous byline at the bottom of the home page crediting Tropicali Design Studio for designing your site. This notice is your guarantee that your website is a unique piece of artwork created exclusively for you. It holds us accountable as designers for producing original work. It also may help to deter mediocre hacks and amateur designers who lift, copy, plagiarize and steal material from other websites. Usually they will prefer to use template sites as a resource for code and graphics and this notice lets them know your website is original art and not a template.
If, for any reason, you object to the notice at the bottom of your home page, it is your responsibility to address the issue before we proceed. Depending upon your reason, we may agree to sell you full, unrestricted rights to use our artwork, or alternatively, we may choose to pass on your project.
